D-Max is a work pick-up made for extreme conditions. We had to find a way to get to customers that live at almost untouchable places. Customers who are actually our target.

It was the only way to get to our customers and it was also a proof that the car is perfect for them, for their work and for those places.

But how to get to those people? How to get to places that even TV, Internet or Mail can't get? Well, only with a Chevrolet D-Max. We used our car to deliver our direct mail.

We reached people that were never reached before. Equador is a small market and D-Max market is a small market in Equador. But we were able to sell more units than we sold last year. It increased more than 10%.