D-Max is a work pick-up made for extreme conditions. We had to find a way to get to customers that live at almost untouchable places. Customers who are actually our target.

But how to get to those people? How to get to places that even TV, Internet or Mail can't get to? Well, only with a Chevrolet D-Max. We used our car to show how far it can go. The car itself was it's best advertising.

We reached people that were never reahed before. Ecuador is a small market and D-Max's market is small as well in Ecuador. But we were able to sell more units than we sold last year. It increased more than 10%.

It was the only way to get to our customers and it was also proof that the car is perfect for them, for their work and for those places.