Product Design Lions > Goods

ARIA

J. WALTER THOMPSON, New York / BONGIOVI ACOUSTICS / 2018

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Overview

Credits

Overview

CampaignDescription

65% of Americans say that healthcare is too expensive and almost 9% of adults have no medical insurance coverage. In fact, more than one third of Americans have claimed not to visit their doctor when they should have because of cost. Bongiovi Acoustic Labs aims to show that audio technology can be applied affordably to medical devices, to make healthcare more accessible.

Bongiovi's algorithm has the ability to remaster audio in real time. It allows the Aria to instantly map the shortcomings lost in digital conversation, restore frequency responses and deliver advanced audio quality. Through our customized telemedicine platform, the Aria offers remote patient monitoring to healthcare professionals and patients across the globe.

Execution

The Bongiovi Aria is a telemedicine stethoscope, powered by Bongiovi’s patented Medical Digital Power Station (MDPS) Algorithm. The mobile app translates audio signals to waves and the bluetooth headphones can be used to hear the auscultation. The customized cable acts as a connector between the acquisition unit, mobile app and the headphones. The Aria’s cost-effective, 3D-printed acquisition unit captures vital sounds as naturally as possible, allowing MDPS to process the audio signal in real-time. The algorithm’s 120 calibration points optimizes sound quality by adding definition, depth, clarity and stereo imaging. The disposable hygienic shield that covers the acquisition unit can be used to prevent the transfer of bacteria from one patient to another. Most of the device’s functionality, like hearing, visualizing, recording, and storing patient data is possible without an internet connection, but once connected those file can be shared. Connectivity empowers users to share files across the globe, seek consultancy and permits remote patient monitoring. Aria puts superior medical diagnostics into the hands of doctors, home-care workers and telemedicine operators around the world.

Outcome

Through our strategic partnership, we’re able to move Bongiovi Acoustic Labs’ technology into the world of healthcare. Based on the conservative pricing of the Aria, almost 160,000 doctors in the US are likely to find the product’s proposition relevant for benefits that impact both a healthy community and a healthy wallet, proving that cost-effective telemedicine can be profitable. Focusing only on two relevant patient diagnoses, Heart Disease and COPD, Aria may be able to positively impact almost 4mm US adult patients (1.5mm on Medicare/Medicaid and 2.4mm with other insurances). Medicare and Medicaid patients benefiting from the use of the modestly priced Aria could also simultaneously generate $222.6mm with device sales, while doctors could receive $1.1bn from US government for monitoring device outputs. If incentives extend to Group/Non-Group insureds, an additional $2.1bn dollars could be generated.

Synopsis

Tony Bongiovi is a world renowned audio engineer and record producer. Through the traditions of Tony’s world-famous Power Station Studios, Bongiovi Acoustic Labs brings unique, cutting-edge and high-quality sound to people all over the world through patented DPS (Digital Power Station) technology. After Tony Bongiovi conferred with prominent medical doctors, Technologists and researchers, Bongiovi Medical & Health Technologies (BMHT) was born and now holds the patent rights for DPS in the medical and health fields. The MDPS (Medical Digital Power Station) algorithm is specially calibrated and verified for commercial and medical applications.

Bongiovi came to us with the idea to incorporate their patented audio technology into a medical device in the hopes of further expanding their brand into other industries. As Bongiovi Acoustic Labs continues to engage on a legitimate path to obtain FDA and CE approvals, the Aria is still technically considered a prototype.

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