With 2degrees people can text any mobile network in NZ for the same price, whereas other providers charge extra to text someone on a different network.This could lead people to have relationships with people based on their network. And that means they could miss out on true love. How sad.Our ads ran at the end of summer, a traditional time for romance for our 18 – 30 year old audience.

So we created the "summer of love" series to highlight potentially perfect relationships that were ruined by their mobile network.