Cannes Lions

SMARTER CITIES

OGILVY BRASIL, Sao Paulo / IBM / 2012

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Overview

Entries

Credits

OVERVIEW

Description

Let Rio’s population know about the Operation Centre and how it’s helping create a smarter city.

Execution

The main challenge was to recreate a huge amount of data into something that could deliver the main message.

Outcome

For IBM, design is part of their message, and the 200,000 users impacted everyday shows that a crafty design can deliver it.