Cannes Lions
OGILVY BRASIL, Sao Paulo / IBM / 2012
Overview
Entries
Credits
Description
Let Rio’s population know about the Operation Centre and how it’s helping create a smarter city.
Execution
The main challenge was to recreate a huge amount of data into something that could deliver the main message.
Outcome
For IBM, design is part of their message, and the 200,000 users impacted everyday shows that a crafty design can deliver it.