Cannes Lions

SMARTER CITIES

OGILVY BRASIL, Sao Paulo / IBM / 2012

Presentation Image
Film
Presentation Image

Overview

Entries

Credits

Overview

Description

Let Rio’s population know about the Operation Centre and how it’s helping create a smarter city.

Execution

The main challenge was to recreate a huge amount of data into something that could deliver the main message.

Outcome

For IBM, design is part of their message, and the 200,000 users impacted everyday shows that a crafty design can deliver it.

Similar Campaigns

12 items

HP & DJ Snake: Star Wars

UNIVERSAL MUSIC GROUP, London

HP & DJ Snake: Star Wars

2016, HEWLET-PACKARD

(opens in a new tab)