The creative idea involved remixing a classic theme song using an artist who is mainstream enough to assure a huge media and social media coverage, but who also uses the brand product in his day-to-day work.

DJ Snake is a French but also internationally known DJ. In 2015, he produced the most streamed track in history “Lean on” with Major Lazer (+1.3 Billion views on Youtube). He has collaborated with Lady Gaga and Aluna George and his track, "Middle" is played worldwide both in clubs and on the radio. This lent him a gravitas unrivaled in the galaxy of innovative DJ/ Producers.

September 2015: US shooting of the video with DJ Snake

September – October: production of the track by DJ Snake

13th November: Worldwide launch of the campaign (TV, radio, print, display, social media…)

November – January 2016:

Media buying

DJ Snake Facebook posts and tweets about the campaign.

29th January: announcement of the showcase on HP social media accounts and contest to win tickets

February: Facebook posts and tweets about DJ Snake, the brand and the entrant company to announce the showcase.

21st February : Showcase of DJ Snake + Pfel & grem (from C2C), Dj Dombresky, Pardon My French

23rd February : new contest on the Facebook brand page to win a branded computer signed by the artist.

24th February 2016: videos and photos on the brand Facebook page and on the brand's online platform.

#HPLounge

4,2 millions impressions

51 000 engagements

106,87 millions impressions & 3 890 tweets mentioning the platform.

During showcase : 1 927 tweets & 26 millions impressions

The platform has been organically trending topic during 6 hours

On HP's Facebook page :

6,7 millions reach

42 000 engagements

+ 2 192 followers

On DJ Snake’s Accounts: +70 000 engagements