Spikes Asia
I&S BBDO, Tokyo / SHIZUOKA BROADCASTING / 2017
Awards:
Overview
Entries
Credits
Background
Necktie, glasses, honeycomb, tortoise shell, aitchbone, wooden clog.. Japan enjoys lots granularly classified varieties of meat. That’s why it’s impossible to tell one part from another unless they’re labeled. TV station, SBS’s gourmet show created a tool that allowed people to know more about and enjoy meat.
Description
"100 Meat Karuta" is a newly invented game based on Japanese traditional card game(Karuta), for the purpose of promoting a culinary TV show on a regional major broadcaster, SBS.
Execution
By adopting Japanese ancient card game “Karuta”, we invented “100 meat Karuta” which is easily played by everyone and learned about meat in a fun way. We made it available for anyone by providing download version.
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