Spikes Asia

100 Meat Karuta

I&S BBDO, Tokyo / SHIZUOKA BROADCASTING / 2017

Awards:

1 Bronze Spikes Asia
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Overview

Entries

Credits

OVERVIEW

Background

Necktie, glasses, honeycomb, tortoise shell, aitchbone, wooden clog.. Japan enjoys lots granularly classified varieties of meat. That’s why it’s impossible to tell one part from another unless they’re labeled. TV station, SBS’s gourmet show created a tool that allowed people to know more about and enjoy meat.

Description

"100 Meat Karuta" is a newly invented game based on Japanese traditional card game(Karuta), for the purpose of promoting a culinary TV show on a regional major broadcaster, SBS.

Execution

By adopting Japanese ancient card game “Karuta”, we invented “100 meat Karuta” which is easily played by everyone and learned about meat in a fun way. We made it available for anyone by providing download version.

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