Cannes Lions
TRIBAL DDB LONDON, London / PHILIPS / 2006
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Launched as part of Philips’ 2006 FIFA World Cup sponsorship, this viral video campaign comprises 3 videos showing regular football fans in pubs and on the street, describing and re-enacting iconic moments in the World Cup, and failing miserably.The campaign demonstrates that only the great ones can make something such as an iconic piece of football skill look simple.
The virals are primarily aimed at true football fans, however, with the virals’ level of humour, it is anticipated that they will be passed on to the greater public as well.
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