Cannes Lions

IH COOKING HEATER

CYBERAGENT, Osaka / KANSAI ELECTRIC POWER COMPANY / 2008

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The Japanese public has a negative image of IH mainly because they incorrectly believe that it does not have the same heating power as a traditional gas stove.However, in fact, IH has MORE heating power than regular flame stoves and actually boils water faster. Moreover, IH burners are more energy efficient than traditional stoves. We would like to explain these facts to the Japanese public in the hope that consumers will understand the many advantages of the IH stove.

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