Cannes Lions

XPERIA SODA STUNT

CP+B, Gothenburg / SONY / 2013

Presentation Image
Case Film
Presentation Image

Overview

Entries

Credits

Overview

Execution

The stunt took place in Sergelbiografen in Stockholm, Sweden. Free soft drinks were handed out to Bond-fans before Skyfall screenings. Hidden in selected soda cups was waterproof smartphones.

The competition was announced during an ad right before the movie and winners received a live call to their buzzing soda cup.

Outcome

Apart from being picked up by media, Xperia Soda Stunt reached 200,000+ YouTube views within the first week, more than 12,000 likes and about 340,000 aired minutes. Sweden’s population is 9 million.

Combined with other marketing activities, the Soda Stunt achieved an increase on spontaneous smartphone awareness (+6% to 40%), brand preference (+1% to 12%) and loyalty (+4% to 33%).

*tracked in CMT-tracking for November

Similar Campaigns

12 items

INTERVIEW WITH POLITICIANS

DENTSU TEC, Tokyo

INTERVIEW WITH POLITICIANS

2013, GOOGLE

(opens in a new tab)