The VIP tier was aimed at companies with a high volume of activity, such as the horeca sector, airports ... and newly set up companies. It comprised a box containing a gimmick (a puppet and a pair of scissors), a letter and a leaflet. The campaign mechanics consisted of delivery by hand via the Canon sales person with telephone follow up to arrange a personal appointment. The mass mailing tier was a postal mailing to an external database and Canon-sourced internal database. Response to the mailing was handled through a telephone number and a fax reply coupon to request a visit from a Canon sales person.

Out of a total of 200 VIPs, 80 personal interviews were arranged, giving rise to seven service contracts. Out of 15,000 mass mail shots, 3,000 responses were obtained via telephone and fax requesting information, resulting in a total of 92 service contracts.