Cannes Lions

2016 US Elections Campaign

THE NEW YORK TIMES, New York / THE NEW YORK TIMES / 2017

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Case Film
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Overview

Entries

Credits

Overview

Description

The New York Times helps people understand the world with its unwavering commitment to balanced, transparent and accurate coverage. As the fourth estate, we take our responsibility to report on the facts as they happen very seriously. This allows us to hold leaders accountable for their words and their actions, and helps readers make sense of the chaos.

All creative executions in this campaign represent our commitment to quality journalism and to providing our readers with a deeper understanding of the world.

Execution

The election work for The Times is made up of different elements for different channels. The work is both similar and unique at the same time, hanging together under the same strategy with the use imagery, color and typography. Depending on the initiative, illustration or photography was used with all elements featuring strong, clever copy. The push began in July with a subscription sale, followed by POS, The Run Up podcast, Open Access and the Election Night Live event.

Outcome

-- Election night: 8,371% increase in the number of people visiting site simultaneously.

-- Peaked at 100,000 requests per second on the election map alone.

-- 5MM+ downloads of The Run-Up podcast in 3 months after launch.

-- +337% above average new subscriptions in November.

-- 22,154 readers "Shared the Times" with 35,679 unique email addresses.

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