Cannes Lions

2018 Nissan Leaf Launch

GEORGE P. JOHNSON, Austin / NISSAN / 2018

Case Film
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Overview

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Credits

Overview

Description

Simply Amazing…

Remember when life was simple? Nissan needed us to position the Leaf as the vehicle to deliver a simpler more enjoyable vision of mobility. We decided to reflect back to a time when life was more simple and carefree, when driving was as much about the adventure as the destination. The world is getting more chaotic and congested, so we introduced the New Leaf as the answer to take back the freedom we once enjoyed when we drove. We wanted to create an immersive experience to demonstrate the leaf performing to its strengths in a large augmented reality projection show. We were able to communicate the Leaf’s amazing capabilities by creating the illusion of movement through carefully choreographed synchronized projection and skilled driving. We proved to the world audience - The new Nissan Leaf is… Simply Amazing.

Execution

The Salon

With guests enticed to learn more after the dramatic LEAF reveal, GPJ and the agency designed a variety of experiences to engage and educate guests on what makes the LEAF unique in ways that encourage social sharing–spreading the news and connecting the global audience to this world-changing vehicle.

The salon was organized as an arrow, with three initiatives (intelligent power, integration, and drive) coming together as one idea…Nissan Intelligent mobility.

The Salon featured interactive engagements:

• Pro Pilot park

• e-Pedal driving experience

• Using Microsoft HoloLens technology, we gave guests a holographic taste of autonomous driving. Guests sat in the LEAF, and then got a taste of the safety, comfort, and stress-free experience that comes with hands-free driving. Welcome to Intelligent Driving with LEAF.

Break-out sessions with designers and engineers gave an insider view to see beyond the LEAF and what it took to make it a reality.

Outcome

5,600 Attendees

515,000 Live Streams

Over 500,000 You Tube Views

4000 Media Mentions

47 Countries Posted Leaf Assets

66,000 Social Media Posts with 1.1 Billion Impressions

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