Cannes Lions

2018 Stella Artois Water Ripples

AB INBEV, New York / STELLA ARTOIS / 2018

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Overview

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Credits

Overview

Description

Simply buying a limited edition Stella Artois Chalice, donates five years of clean water to people in the developing world. We created our installation to show the “ripple effect” this purchase has on the lives of millions of people. By experiencing the Water Ripples installation up close, people were able to feel the tangible effect they could have on solving the global water crisis.

Execution

We took the water crisis to the heart of New York, taking over Grand Central Terminal with a 36 foot reflective space housing 600 individually moving droplets. Suspended from the ceiling, these droplets moved in water-inspired ripple sequences, immersing visitors in a mesmerizing and optimistic moment -enhanced by an ever-changing soundscape. The art installation launched on World Water Day, March 22nd, and remained opened to the public for 4 days.

Outcome

We saw 1.5 million social & PR impressions.

Artnet called Water Ripples one of the must-see public installations in New York City.

But most importantly, on average, visitors bought a Chalice every 2 minutes during the 4 days of the activation.

Thousands of people made a ripple.

Tens of thousands of years of water access.

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