Cannes Lions

2021 Toyota Big Game Commercial: Jessica Long's Story | Upstream

COMPANY 3, New York / TOYOTA / 2021

Awards:

1 Shortlisted Cannes Lions
Film
Demo Film
1 of 0 items

Overview

Entries

Credits

Overview

Execution

Fueled by the power of a family’s love, Toyota’s 60-second Big Game ad 'Upstream' features Team Toyota athlete Jessica Long’s incredible journey, which began when she was adopted by an American couple from a Russian orphanage. The spot takes viewers on a trip down memory lane of Long’s childhood, which, in turn, would help lead her to become the second most decorated Paralympian in US history.

'Upstream' ends with the uplifting line, “We believe there are hope and strength in all of us” referencing Long's extraordinary journey, and Toyota’s belief in Respect for People, which aims to inspire others.

Similar Campaigns

12 items

2 Spikes Asia Awards
WILD MOMENT

SIX INC, Tokyo

WILD MOMENT

2024, TOYOTA

(opens in a new tab)