Cannes Lions

207 QUIKSILVER

LODUCCA MPM, Sao Paulo / PEUGEOT / 2010

Awards:

1 Bronze Cannes Lions
1 Shortlisted Cannes Lions
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Overview

Entries

Credits

Overview

Execution

We printed the Peugeot 207 Quiksilver ad on surf wax, and inserted it only once in the largest surf magazine in the country.

Outcome

The action helped Peugeot strengthen its brand in Brazil. One hundred percent of the Peugeot 207 Quiksilver series cars were sold. Peugeot had to double production of the series to meet the demand.

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