Cannes Lions

21 Forever

RED FUSE PARIS / COLGATE-PALMOLIVE / 2019

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Digital Proof JPG
Digital Proof JPG

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We show how ridiculous adults can be when they try too hard to look young.

While growing old is inevitable, now there’s something that can and should stay always young: our smile.

This is why Colgate Max White encourages us to keep a young smile, but only that.

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