Cannes Lions

2D ANIME-LIKE MOTOR SHOW COMPANION:MITSUBISHI MOTORS × ANIME GIRLS UND PANZER

SPICEBOX, Tokyo / MITSUBISHI / 2014

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Case Film
Presentation Image

Overview

Entries

Credits

Overview

Execution

·We've set up markers around the hall. Many fans have experienced the introductions by our AR companion, that can only be experienced at the motor show. And photos showing our cars and booth with our “ANIME”-like Companion, have spread widely on the Internet.

·To make our “ANIME”-like Companion more real, we've added a variety of poses and actions, 360 degrees free. So the anime fans would like to take more and more different shots, and share them on the social media.

·We were also constantly providing different types of experiences at the touch point to “ANIME” fans.

Outcome

Our 12,000 visitors, turned reporters, quickly shared their experience at our booth. Thanks to their information, we managed to raise interest in more potential customers and build a better brand image.

·Access to the Information on Social Media: About 3,700,000 people

·Access to the Website: 109,328uu

·People Experienced AR Companion at Motor Show: About 12,000 people

·Among the people who downloaded the App, 6,202 people have experienced all the 5 different markers.

·Among the people who downloaded the App, 50% came to the Motor Show.

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