Cannes Lions

MONTERO SPORT G2

BBDO CHILE, Santiago / MITSUBISHI / 2009

Awards:

1 Shortlisted Cannes Lions
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Execution

CREATIVE SOLUTION:We sent a piece of mail to our database including all owners of a Mitsubishi Montero. They received a white envelope containing a blank piece of glued paper and a little bag full of sand. People opened the bag, spread the sand over the glued paper and once it was removed from the surface, the new Mitsubishi Montero Sport was shaped out of sand.