The 30 Millions d’Amis Fondation is one of the leading animals welfare organization in France.

Each year in France, 100.000 animals are abandoned among which 60.000 during summertime holidays. To contain this real scourge, the Fondation 30 Millions d’Amis and its agency Altmann+Pacreau launched a new advertising campaign with a very touching film to fight against animals abandoning.

Rather than denouncing those who abandons their pets, the agency proposed a totally new strategic and creative approach.

The challenge was to find this girl/woman in 3 differenty ages with the same emotion all the way through. In between Lituania and France. Performing with a dog was another kind of difficulty for the actors, especially the young girl.