Summer is coming, and so is the Fondation 30 Millions d’Amis new campaign with a very touching film to fight against animals abandoning.

Each year in France, 100.000 animals are abandoned among which 60.000 during summertime holidays. To contain this real scourge, the Fondation 30 Millions d’Amis and its pitch-winning agency are launching a new advertising campaign against animals abandoning.

Rather than denouncing those who abandons their pets, the agency proposed a totally new strategic and creative approach.

The film, directed by Xavier Giannoli, takes a completely different direction compared to its core market campaigns, with a positive approach highlighting the true and unfailing loyalty a dog has to its master.

The movie shows in an emotionnal way the relationship between a little girl and her faithful companion, during the different and important stages of their lives.