"365, A Year of Cartier" is an immersive online experience that offers a digital counterpart for Cartier's iconic magazine.

The full WebGl and rich media experience aims at giving more visibility to all of the imagery and events that shaped the Maison over the past year and make it accessible to a wider audience. The website invites the user to deep dive into the rich universe of Cartier over an infinite scroll or discover the highlights of the year through one of the 35 chapters.

"365, A Year of Cartier" is a digital counterpart of its iconic magazine. The immersive online experience invites the users to navigate the imagery and the events that shaped the Maison over the past year through infinite scroll or explore its most memorable moments chapter by chapter in full WebGL.

The website invites the user to deep dive into the rich universe of Cartier over an infinite scroll or discover the highlights of the year through one of the 35 chapters.

By adding an atmospheric soundscape and creating seamless transitions, not only we wanted to magnify the beautiful content produced by Cartier but also create an interactive experience that keeps you engaged from start to finish.

The most challenging aspect of this website is to fit rich content into a full WebGL experience. The main aspect of the design principle was not to create templates but rather fit the content in the most organic way possible.

The creative teams worked in close collaboration with Cartier to make each chapter unique on its own and create a riveting experience, similar to a book that keeps you engaged.

The user is invited to navigate through the year of Cartier through an infinite scroll, however to facilitate the readability, on longer chapters we invited our audience to switch to a vertical scroll by inviting to “discover more” and whenever the user reached the bottom, the website switch back to the infinite scroll for a seamless transition.

The design was made using Figma and After Effects. And the development done using Three.js, GSAP and Svelte.

23 K users in the first week.

72 K users of the platform.

Spin-offs in the specialised press (Luxury Daily, CB News, CommArts, IFP...).

Site of the day AWWWARDS.

Site of the day FWA.

CSS Design Awards : UX ; UI ; Innovation ; Special Kudos Award.

Honoree by Webby Awards.

The site has been shared on all Cartier global channels and touch points.