Green Label is a beer brand popular for its "feel-good green" image. The purpose of this website is for more users to experience the "feel-good green" (Mother Nature, plants, etc.) that the brand offers.

To express the brand image of Green Label, we paid extra attention to feel-good textures and mood when creating the website. The character design and animations were all done by hand to create a warm impression on-screen.

The biggest technical challenge with the main focus of this project --- the 366 birth flowers --- was to show their charm as a collective drama troupe, and simultaneously show individual flowers in a visually pleasing way. We invested half a year working with 40 animators to meticulously determine the frame rate and number of frames, colors of each animated character, and overall design of the website.

Creative Process of Each Birth Flower:

1. Illustration (1 day)

2. Animation (3~5 days)

3. Rendering series of images (1 day)

4. Optimization of website data and programming (1 day)