Cannes Lions

IRON DEFICIENCY

THE MILL, London / PEPSICO / 2011

Overview

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Overview

Description

The beautifully crafted film follows a young girl as she sits on the floor working on a colourful embroidery. She begins to tell a story of how she'll design many embroidered pieces to sell, then hire others to make them, buy a shop - in fact we follow her dream right through to the end with her marrying a film star! The entire dream is brought to life by her embroidery. As we reach the end of the film our young dreamer is looking very tired and unwell and issues a warning for all young ladies who are suffering from tiredness to get their iron count tested, ending with 'Our dreams never get tired, but we do'.

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