Cannes Lions

3G CONEXIONS

EURO RSCG 4D, Madrid / VODAFONE / 2008

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Overview

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Credits

Overview

Description

To keep key clients loyal by encouraging them to try the two new Internet connection devices which are cordless and can reach a 3G broadband high-speed.

Execution

Inside a transparent cylinder with the message "Ready for lift-off", we sent a classic-type rocket to reinforce the idea of speed and to express our messages using a code associated with technology and future. A mini-flyer encouraged clients to give their Internet connection lift-off at 3G high-speed, using the propulsion of 2 free modems located under the rocket and the fuel for the next 2 months (1st 2 months free).

Outcome

Still on course.

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