Cannes Lions

3G COVERAGE

OMD CZECH, Prague / VODAFONE / 2012

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Overview

Entries

Credits

Overview

Execution

The Facebook application “Treasure Hunt”. Participants were invited to search for hidden treasures and win 3G prizes. The country map was divided into a million squares. Players were looking for treasures and fighting for them against competitors. Owners of mobile internet had access to instant info about the events in the game - the motivation for others to purchase the service.

Prior to launch of the application, we were communicating (over eight months) Vodafone's 3G coverage in particular regions of the Czech Republic in line with the real development of the technical coverage.At the moment the whole country was covered with 3G, the application was launched as the final proof.

Outcome

The game attracted nearly 34,000 players (3 times higher than the CR benchmark) fighting in 581,751 battles for squares with treasure. We generated over 5,000,000 Facebook impressions.

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