Cannes Lions

3G LAUNCH

KINETIC, Istanbul / VODAFONE / 2010

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Overview

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Credits

Overview

Execution

A fully equiped floating office was built and situated in the Bosphorus strait with employees working in it. The office helped display the power of 3G Vodafone Mobile Modem by allowing consumers to access the internet from the middle of the strait. The target audience had access to the floating office via special taxi boats.

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12 items

1 Eurobest Award
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