Cannes Lions

3G MOBILE BUSINESS PLAN

LEO BURNETT, Sydney / OPTUS / 2007

Awards:

1 Shortlisted Cannes Lions

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Overview

Entries

Credits

OVERVIEW

Outcome

Optus beat their target by 700% within the first month of activity – resigning 270 contracts, equating to a 55% response rate!

Similar Campaigns

12 items

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1 Cannes Lions Award

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PAUL PRITCHARD

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VODAFONE LIVE

2005, VODAFONE

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MUSIC FESTIVAL

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