Objective: Send Christmas greeting to Movistar high-volume clients.We turned a traditional Christmas greeting into an opportunity to demonstrate Movistar´s latest technology features. We used 3G Mobile Technology to create the campaign and gave our clients the chance to try it out. Children were invited to send their letters to the Three Kings (Spain´s Santa Claus) through 3G. They were able to speak to and see them on their phone. Parents could then use the same technology to see the letters and download them on Movistar´s Website. The action strengthened 3G usage and humanised the mobile.