The codes of beauty meet the beauty of Code. The typography as centerpiece of the brand identity forms a perfect match between digital code structures and knitted or woven structures from fashion design. Starting with the logo – right down to the whole style.

The typographical approach was applied to all sorts of media: digital, print, film, space and collaterals. The most important thing is that we had to stay simple and mostly use two colors – that’s why our »knitted-code-typography« gave us many opportunities to stay creative and fulfill all the tasks.

All goals have been reached. The recognition and awareness in the fashion and tech press and blogs was huge, the fashion show in Berlin was totally overbooked – and best of all: the outcome of the competition in its first year was overwhelming. Deutsche Telekom and their partners adidas, Zeiss and Intel are now supporting the winners towards market entry in 2018. And the next Fashion Fusion is starting this summer – now on a bigger scale.