Cannes Lions

3G MOBILE TECHNOLOGY

EURO RSCG 4D FRANCE, Suresnes / ORANGE / 2005

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Challenge: like all technological breakthrough, 3G raises fears. This website has been thought to prove that, for Orange clients, 3G is part of their daily lives. Solution: four video clips describe the 3G experience. Each character, story, clip is linked to the other one to emphasise the enhanced emotion brought by this technology. On this portal dedicated to 3G, at each step, the visitor can know more thanks to light tutorials or explore further the products with a click. Results: launched on December 9th, 2004, 150,000 visitors welcomed. 1 million web pages viewed.

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