Develop a tool for 3M Earplugs that binds business clients and serves inthe long term to stimulate the client’s purchasing decision.

This 3M calendar consists of ears – one for each month and one for each day.The 3M earplug is moved from ear to ear – for 365 calm and quiet days.

This calendar was distributed in November/December 2008 to major customers.3M distributors checked that all calendars were installed in the offices.First results are expected in April/May 2009.