Cannes Lions
MEDIAPLUS AGENTURGRUPPE FUER INNOVATIVE MEDIA, Munchen / GARDENA / 2008
Overview
Entries
Credits
Execution
By mowing its supersized logo into the field with the steerable lawn mower, the product benefits and the professional claim of Gardena are demonstrated credibly "by doing". That way, a unique form of advertising was developed in the football stadium, which had not existed until then.
Outcome
The technically difficult and complex implementation emphasises the positioning of Gardena as a leading supplier of garden care products.
Similar Campaigns
12 items