Cannes Lions

45 years of controversy, 5 times fewer casualties

LA CHOSE, Paris / SECURITE ROUTIERE / 2018

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Seat belt use, helmet use, sober driving … Today these safety habits seem self-evident to everyone, but that wasn't always the case. This film digs through historical video archives that show the ongoing misconceptions and unhappiness of the French public, who have all too often resisted new safety measures, forgetting that Sécurité Routière's sole concern has always been the preservation of their lives and that of their loved ones.

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