Cannes Lions
BLEUBLANCROUGE, Montreal / TOYOTA / 2018
Overview
Entries
Credits
Description
How long should it take to find a parking spot in a dense city?
Toyota thought it should take less time than it takes viewers to skip its ad.
Toyota turned a small video format into a challenge to showcase the Yaris’s handling ability in small urban areas.
In a time when the 6-second pre-roll ad is the new norm, the Yaris managed to showcase its handling in only 4.9 seconds.
Similar Campaigns
12 items