Cannes Lions

RECRUITMENT/HUMAN RESSOURCES

SAATCHI & SAATCHI DÜSSELDORF, Dusseldorf / TOYOTA / 2012

Awards:

1 Shortlisted Cannes Lions
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Overview

Entries

Credits

Overview

Execution

In addition to the main recruiting ad via university magazines, we printed an unusual recruitment ad onto mobile chalkboards and placed them directly beside the bulletin-boards on campus (in hallways and in lecture halls of Germany's best technical universities).Visible and attention-grabbing for a lot of engineering talents, we ensured that only the best of them were able to send TOYOTA their applications by having a differential equation to solve directly on the chalkboards.

Outcome

For an investment of €1100,- in total, TOYOTA generated 40 times more traffic on www.toyota.de/career thus far and received 417 applications – 3 of which were hired as a direct consequence of the recruitment ad.

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