We conducted a test drive that utilised the Internet and social media to connect drivers and people in different places and transformed the car into a communication space.

A 2-day test drive was set with its goal of involving 10,000 people in this experience. A special website Social Hitchhike was developed for its live-communication platform.

Through Social Hitchhike, users virtually got on the car and spoke to the drivers and the passengers in real-time.

RESULT: Reached the goal with successful 12,956 hitchhikers.

Travel distance: 360 km

LIVE broadcasting: 12.5 hours

Motion icon click number: 1,898,733

Average Viewing time: 20 minutes