Cannes Lions

4G

PUBLICIS CONSEIL, Paris / ORANGE / 2013

Case Film
Case Film

Overview

Entries

Credits

Overview

Description

The scene takes place in a small local stadium. Except for a few parents seating there, it is almost empty. Children play football on the field. A dad starts filming his son using his smartphone. Suddenly, the young boy tries an amazing bicycle kick. Very impressed, his dad immediately sends the video to his older boy who posts it on Dailymotion. Many people across the world see the film of this action in the split of a second, as it is being largely shared and spread through the Orange 4G mobile network. Back in the stadium, by the time the young football player finishes his kick and falls backwards onto the floor, the stadium is full of fans and it feels just like a World Cup final!

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