Cannes Lions

501 JEANS WITH ANTI-FIT

BBH, London / LEVI STRAUSS / 2006

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Overview

Description

A Levi's wearing Ice Cream man doesn't rely on the usual rinky-dink versions of popular nursery rhymes, he performs his own live rendition on an electric guitar.A line at the end reads: Levi's 501 jeans with ANTI FIT.

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