We wanted to show people how far the Renault Zoe’s range can take you. So we put that journey on a page. A 245 mile journey described in 245 words – one word for every mile of the Renault Zoe’s range.

For us the size of the journey was far more important than the size of the car so we created a striking visual with our typography in the form of a lightning bolt to both draw you in, and give you a hint as to the contents of the story.