Efes’s re-pitched the brand Bomonti as the retro brew of well-educated, intellectual young society. The strategy focused on this demographics and emphasized the century-long history of Bomonti. According to this strategy we have created an advergame that taps into targeted consumers’ associations of Istanbul by recounting adventures that took place over more than a century. Bomonti personalized as a detective in an 8 week campaign where storylines become 20 logic grid puzzles set in different decades of the brand’s 122-year long history.

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