Cannes Lions

A Delicious Way To Do Good

JUNIPER PARK\TBWA, Toronto / NEW YORK FRIES / 2024

Supporting Images
MP3 Original Language
MP3 Original Language
Supporting Images
MP3 Original Language
Supporting Images
1 of 0 items

Overview

Entries

Credits

Overview

Background

New York Fries is committed to reducing their environmental impact by removing plastics from all menu items. Starting with a new fully compostable drinks cup. The brief challenged us to sway food court customers who regularly visit the big name competition and choose us as the environmentally friendly alternative.

Execution

We all know that feeling when you try to do some good in the world and it backfires on you. Good intentions are so often punished by the cruel, cold world we live in. Fortunately, there’s a fail-safe way to make a difference, and it’s delicious too, with New York Fries new environmentally friendly drink cup. We dramatized scenarios where an average person tries to do good and it backfires on them, and followed up with the claim that there’s a risk-free, delicious way to do good instead with an environmentally friendly cup full of delicious soda from New York Fries.

Outcome

We gained favourable press mentions and sparked a social media debate thanks to the contentious dark humour, as well as the design of the cup itself.

Similar Campaigns

12 items

Shortlisted Cannes Lions
Chipotle Mukbang Survival Kit

DAY ONE AGENCY, New york

Chipotle Mukbang Survival Kit

2024, CHIPOTLE

(opens in a new tab)