When choosing a production partner to collaborate with on this project, we searched for a personality with experience in advertising but love for full-length storytelling. We had more references when writing the script to TV-series, classic movies and books, than from previous ads. The story is three dimensional, and the storylines needed to interweave in a clear way. Even though we aimed higher than a 30 seconds ad, the story needed to come across on shorter lengths as well. It was important to find a director that multiplied with us – someone with a magical touch, and a great sense of cinematic storytelling. The budget was compromised, so it’s safe to say that this project is fueled by pure engagement and a deep love for putting emotional stories out in the world.