Cannes Lions
PITCHINA, Beijing / VIVO / 2022
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A penguin has had a dream to fly ever since he was small. He always asked his mom to tell the same legend story about a penguin going on a journey to chase his dream to fly. he never stop asking the question "I was born a bird, how come I can only swim like a fish but cannot fly like a real bird?"
One day, he took on the road as the brave penguin once did and was determined to achieve his dream. After a long journey, he met the rumor-to-be scary polar bear who fully understood him and became his partner along the way.
A dream was finally achieved and the penguin was astonished to find out the polar bear that helped him was actually the penguin in the legend whose own dream was to fly as well. They helped not only themselves, but each other indeed.
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