Cannes Lions

TELECOMMUNICATIONS

NEW CONTENT, Sao Paulo / VIVO / 2011

Presentation Image
Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Execution

In order to promote greater engagement of the target, the webshow was fully integrated with the most popular social networks of the country: Orkut, Facebook, and Twitter.Hosted by an influent youth icon in Brazil, we presented an original, live and super-connected platform, featuring web and "real life" celebrities, interactive tools, and full participation of the public about their day-by-day life on social networks.Among other sketches, we showed what was happening in the most important networks worldwide. During the show, users also had to go through different levels of participation just like on a video game, personally interacting with host and guests and getting VIVO ON prizes around the social networks.The project showed the interaction opportunities that could become possible if user was logged into social networks without any mobility restrictions, as VIVO ON users could experience.

Outcome

In each of the 4 episodes of the first season, VIVO ON webshow was top 3 trending topic in Brazil for more than three hours. We reached 163 thousand accesses to the channel and 32 thousand mentions on twitter.In 1 month, we had already impacted 23 million people online, reaching 48 thousand unique users in the platform.

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