A naked man and woman are dancing the Swan Lake elegantly,

and also there’re some drones kindly flying the “proper position”.

This promotion movie buzzed around the world suddenly,

and successfully awaken everyone’s “pleasure of buying clothes”.

This promotion movie launched on Youtube, and 263 media featured it and got one million playbacks on YouTube in only a week.

Got popular enough to got parodied in Japanese famous TV programs

and BUYMA gained 200% of their membership increment than usual.

As a topical WEB site, they beat major rivals on acquiring consumer’s mind share.