Cannes Lions
DENTSU, Tokyo / ENIGMO / 2016
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A naked man and woman are dancing the Swan Lake elegantly,
and also there’re some drones kindly flying the “proper position”.
BUYMA is an innovative fashion eCommerce holding a C to C model.
Therefore, they are facing a serious problem of not be able to use clothing in the ad itself.
BUYMA is in need of innovative solution that contacts with their target audience.
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