Cannes Lions

Plastic Sheep

TBWA\SYDNEY / THE WOOLMARK COMPANY / 2019

Film
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Overview

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Credits

Overview

Background

The creative was born from the strategic idea: When you wear wool, your body can breathe more, which liberates you to do more.

The film is set in a world that's just the opposite, one that’s forgotten to live naturally. One that is distracted by restrictive, unbreathable new synthetics.

The work ran in global markets - the UK, USA, and Japan - places that are already beginning to feel the environmental impact of our overuse of synthetics.

Execution

• Over 150 unique all plastic outfits and masks were tailored for the cast, a cornucopia synthetic colours and squeaky fabrics. Likewise the city of Kiev was dressed in over 1000 meters of industrial coloured pipe, delicately snaking around some of world's most famous Brutalist architecture. Finally, how we created real wearable coats for an entire flock of Merino sheep, made from thousands of pieces of plastic trash. The coats had to be stunning but also lightweight and comfortable for the sheep, a feat achieved by collaborating with veterinary experts, veteran sheep farmers and prop makers. The end result is a synthetic world that crackles with texture and believe ability that could only be achieved with such extensive in camera craft.

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