Cannes Lions

Unravelled

THE COMMUNICATIONS STORE, London / THE WOOLMARK COMPANY / 2017

Film
Film

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Overview

Description

The Communications Store and Dazed Media have

partnered to create a campaign including a series of film trailers and imagery to promote The International Woolmark Prize in Paris, 23rd January.

The four, fifteen second teasers and a two minute trailer, follow the film’s director Isaac Lock on his journey to creating Unravelled – the greatest story never told - an

ambitious cinematic campaign starring a host of industry faces including Jefferson Hack, Tim Blanks and Carmen Kass, featuring looks from this year's finalists.

With a cast list of the great and good in fashion and film posters shot by Rankin featuring Carmen Kass, The Woolmark Company continues its pioneering take on communications in the fashion industry.

The campaign filmed in London and Paris features a photography shoot by Rankin,and stars Jefferson Hack, Carmen Kass, Michel Gaubert, Elizabeth Saltzman, Tim

Blanks, Sarah Andelman, Guillaume Salmon, Catherine Baba, Danny Beauchamp, Isamaya Ffrench

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2023, THE WOOLMARK COMPANY

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