The spot is a gradual “deconstruction” of all the things that distinguish this beer: its origin and heritage, its brewing tradition, its past commercials, its logo, its bottle. At the end, we come to the realisation that, what really makes Fischer stand out, is its taste. The spot is shot in one-take.

Our biggest challenge was finding the perfect place. We were looking for a real life location with great aesthetics that could hold all these different situations in one shot. Further, the outcome of the art direction exceeded by far our expectations and still remained within our budget constrains.